SIRIUSXM

Home for the Holidays Campaign

PROJECT TYPE

Seasonal Brand Campaign

ROLE

Visual Designer

TOOLS USED

Illustrator, Photoshop

YEAR

Oct - Nov 2022

Each year, SiriusXM develops a new visual campaign for its seasonal Home for the Holidays programming, bringing together a wide range of holiday channels under one cohesive creative direction.My concept was selected as the lead campaign direction for 2022, and I went on to spearhead the visual identity across the initiative. I developed the core branding system, designed the majority of campaign assets, and served as the primary design point of contact for the broader rollout.

The final system was applied across SiriusXM’s digital product experience and supporting marketing materials, creating a consistent seasonal identity while remaining flexible enough to support multiple channels, formats, and content needs.

The Problem

SiriusXM's annual Home for the Holidays campaign needed a fresh visual identity that could bring multiple seasonal channels and promotions together under one cohesive system. The design also needed to feel fesitive, disitinctive, and flexible enough to work across a wide range of digital and marketing formats.

The Solution

Developing a bold, flexible visual system for the holiday campaign

The campaign began with several rounds of concept exploration, with the strongest directions reviewed by SiriusXM’s Head of Marketing & Creative. I refined and iterated on the selected concepts through stakeholder feedback until we aligned on a final visual direction.

The resulting system used bold color, high contrast, and simple graphic elements to create a distinctive seasonal look that could stand out across SiriusXM’s platform while remaining flexible enough to support a wide range of holiday channels and promotional content.

CAMPAIGN ROLLOUT

Scaling the holiday campaign across digital, social, and out-of-home experiences

Once the campaign direction was approved, I worked closely with the brand team to extend the visual system across a wide range of touchpoints. I designed assets for social media, in-app promotions, Times Square displays, and other marketing needs, while also creating storyboards to guide animated executions.The goal was to keep the campaign visually consistent across every format while adapting the system to the unique requirements of each channel.